Crucial elements of SEO
  • Nov 22, 2021
  • EOE Digital

SEO is an acronym that refers to Search Engine Optimizer. In simple terms, it is a technique that uses the page of a search engine such as Google to increase the number of visitors to a website. It is a very important technology that helps to ensure that the website is made accessible to those who are looking for it. Therefore, it is made available in the search engine for the users to reach it and get the necessary information that they need from that brand. In order to achieve the required success, the website should have good features which will increase its chances of being accessed by internet users. In today's article, we will discuss the crucial elements of Search Engine Optimisation.


In the past keywords were the main elements of SEO. Although that might not be the case today, they still play a role in SEO. They have to be properly researched and carefully chosen before you include them in your content. Keywords are words or phrases that assist your prospects to find your content. When searching for keywords it's important to look for words that are highly searched but have a low competitor rate. It's also important to focus on shorttail words (advisor) and long-tail keywords (financial advisors and financial planning). You can also incorporate local keywords such as "financial advisors in Rustenburg". 


Content is the most important part of SEO because it’s how you reach and engage your audience. Specifically with financial advisors, you can publish content that will assist your audience with financial planning such as reducing your expenses during retirement or good investment options for millennials.

When your niche searches for these articles, it increases the chances of your content popping up and the prospect finding value and expertise in your company and therefore booking an appointment with you.

The content must be relevant, educational and interesting. Content comes in various forms such as:

  • Webpage content
  • Videos
  • Blogs
  • Infographics
  • Podcast
  • How to guides
  • Whitepapers
  • Social media posts
  • Local listing

Off-page SEO

This involves external optimisation practices that happen away from your site rather than on it. The main technique to link content to your site is through building quality backlinks. Backlinks is a link from another site to your webs resource. This helps validate that your site is high quality and the information you provide is credible.

The best tactics to backlink are to build guest blogging (partnering with other businesses’ websites), create infographics and use influencer marketing.

Local SEO

Local SEO is important because mobile searches are becoming increasingly popular. For example, if people in your local area are looking for financial advisors, the chances of finding yours are higher. You can use this tactic by using local keywords, claiming directory listing or utilising Google my Business and Google Maps to list your business on the digital platform.

Search engine marketing (SEM)

Search engine marketing refers to paid marketing efforts to improve your Search Engine Optimisation. It includes things like social media ads, Google ads, Pay Per Click and display ads. This can assist you to reach new targeted audiences.

By utilising a combination of these aspects, you can increase your SEO, and improve overall traffic.