Mind-blowing Marketing Tips!
  • Jun 21, 2021
  • EOE Digital

  • Voice your brand!
If I were to put you on the spot and ask you who you are? Would you be able to tell me with no hesitation? As a financial advisor, what can you promise me, and can you live up to that promise?

  • Make sure you have the goods
Here’s a little story to elaborate: a tiger asked a lion why he roars continuously like a fool. He said they call him the king because he advertises it. A rabbit overheard the lion's conversation and decided he was going to try the lion's method. When he was confronted with a fox, he tried to roar but it came out squeaky and as a result, he became lunch. In summary, don’t pitch what you can’t deliver. Rather overpitch on the areas you know you will excel in. 
  • Selling your business
Many businesses still try to sell what they do. This method is outdated, and it will not intrigue your audience. Rather be bold by selling them your company’s story. This can be done by including::
  1. How the business started and why you are here?
  2. Testimonials
  3. Shocking statistics
  4. Social responsibility projects
  5. Always include a call to action (an example is "place your details here")
This will allow the prospect to build a connection with your brand and what you stand for.

  • Target and shoot!
Can you imagine seeing a weight loss trainer advertising his business at a bakery? The last thing on those people’s minds is exercise. If I were to ask you who is your ideal client what you tell me?
You have to be able to picture exactly what your client looks like, what their interests are, what age group they fall under, what they do for a living, how much they earn, and how to approach them with the solution you know they missing out on.
For example, if you are seeking final year students between the ages of 23 and 27 who are finance majors then hold a presentation in one of their classes.

  • HOW you communicate
Do you know exactly what you are going to say, do, or write? How does your target market prefer to be approached? Do they prefer digital contact (phone calls, emails, or text messages), or do they prefer face-to-face contact? Can you have a more relaxed and simplistic jargon with them or, more analytical and in-depth?
Don’t assume, do your research!