New to Digital Media? Here is how to Master the Foundation!
  • Aug 02, 2021
  • EOE Digital

Digital… you have probably heard this quite a lot in the past 2 years. Digital content is content that is being distributed electronically. Remember that newspaper that you used to buy at the grocery store every week? Now you can probably access it immediately through your phone at a subscription fee.  The Pandemic shifted more prospects to the digital front and businesses were not far behind. According to a report by Yahoo! Finances*, 91% of small businesses will have used digital media in one form or another this year.
Despite this, using digital media can be exciting but at the same time overwhelmingly intimidating.
You might have noticed this with the Baby Boomer Generation. A classic example of this was a viral video of a 70 something Texas Lawyer being stuck as a cat filter during a Zoom meeting and had to blatantly state “I am not a cat”.  As a financial advisor, you might have also had mishaps and stumbles when it comes to video calling. We all have.
Despite the fact that we are creatures of habit, we are becoming digital at a rapid rate and avoidance is futile. The good news is that mastering the foundation of the digital world is simple. Here is where you can start:

Walking before running

I have always wanted to progress to the next big thing at a speedy pace. However, I cannot emphasize enough how important it is to understand the foundation of the digital world. Therefore, focus on the basics such as how it is beneficial to your organization. Once you understand this, you will have a better mindset to move forward. It's also important to clarify why it is necessary to become efficient in the application.

Use what is at your disposal

Once we try to figure things out by ourselves, not only can this be time-consuming but it can lead to that overwhelming feeling of "I am never getting this".
There are many documents available with the insurance industry for different suppliers that give you a step-by-step process on how to use their programs and applications. If you still feel overwhelmed by the process request assistance. 

Don’t get conceited

Just before you shut the door on that IT Technician keep notes of everything you learned. If possible, do a recording of everything taught. As we get busy, our minds forget to store certain information and we might be sitting with the same problem in the future.
At one point or another, we are all newbies to Digital media and will continue to be for as long as technology innovates.