Video Marketing
  • Nov 02, 2021
  • EOE Digital

Have you ever heard the name Ryan Kaji? Here are some facts about him:

  • He is popular for playing with and reviewing toys on YouTube
  • He has 30.8 million followers on YouTube
  • His net worth is estimated to be 32 million Dollars
  • In 2021 he teamed up with the Sneaker company Sketchers to design 3 super cool designs. This is only one of the sponsors/collaborations he has had out of many.

The most surprising part? He is only 9 years old! He started his empire when he was just 3 years old. If a child has mastered how to earn a fortune on popular video sharing, then you can also do it! Videos can be intimidating to Financial Advisors but it’s about mastering the basics of video marketing and it’s not as tough as you may think!

What is video marketing?

Video marketing is when businesses utilise videos to promote their business. Video marketing is used to:

  • Market your product or service
  • Increase brand awareness
  • Increase visit lengths on your website
  • Create engagement on social media

Video marketing comes in all forms such as:

  • Short explainer videos
  • Tutorials
  • Landing page greeting
  • Customer testimonials or success stories
  • Life events
  • Entertainment

What differentiates successful videos from others?

Focus on stories, not sales

As a financial advisor, you want to get right to the point with your pitches. With video marketing, it works differently. You must create value for your viewer. Videos that are purely focused on branding and driving sales will most likely be ignored. The best videos in 2021 tell stories. Therefore, the better you are at telling stories the better the viewers will understand your company’s story and what you can offer. If you would like an example of a successful insurance ad, click here to watch. Insurance or financial advisor ads use emotion and credibility. Use that to your brand's advantage!

Use the first few seconds wisely

The average attention span is just 8.5 seconds.

In the opening of your video, you have to give the viewers an indication of what the video is about and that what they are about to watch is worth their time.

Create a hook

A hook is a quick indication of what the video is about. You could also do this by creating an interesting thumbnail. YouTubers make use of this perfectly by utilising ellipses in their titles and dramatic headlines.

Target your relevant audiences

One reason why we always encourage financial advisors to utilise social media is for advertising. This is because platforms such as Facebook allow financial advisers to do detailed targeting. For example, if you are looking to focus your targeting on males between the ages of 35 to 45 who are yacht and boat enthusiasts, you can! You can segment your market according to:

  • Age
  • Gender
  • Location
  • Languages
  • Interests

 Although targeted advertising can be a little pricey, the return is worth it!

With and without sound

Your audience has to be able to understand what your video is about with the audio on or off on their devices. As much as 85% of Facebook videos are watched without sound. Remember, that you do not know what your audiences’ environments are. Maybe they are bored in a meeting or sitting on the subway. Think of how you can create a compelling story with and without sound. Focus on using enticing visuals and subtitles for important information.

Always include CTA’s

We have emphasised this repeatedly, always ensure all your content has a purpose and leads your audience or viewers somewhere. This is what call to action are for. Make sure you have a different call to action for different reasons.

Optimise for search

This is the same as search engine optimisation but in an organic form. Make sure that you use trending keywords or phrases on your titles and headings. This will increase the chances of your audience finding your videos

Keep it simple

There is a myth that videos need to be professionally done and edited. This couldn’t be further from the truth. In 2020, personal videos done on the phone built a connection between people. All you need is your phone camera, a free editing tool and yourself.

 

If you would like to dabble with video marketing but you are not sure where to start, contact us today!