- Oct 11, 2021
- EOE Digital
Why would you want to know what the trending statistics of websites are in 2021? Well for starters statistics play a huge role in making predictions, discoveries, and decisions.
Statistics also assist in various aspects of our lives from weather forecasts to research and medical fields. In the insurance industry, some businesses use statistical models to calculate the risk of giving insurance. With the assistance of statistics, we are better able to determine the risk related to certain decisions. Statistics offer us the probability that something might or might not work out.
Last week we discussed why websites are important. This week is all about showing you that the proof is in the pudding. Here are the website statistics for 2021 from Sweor.
It takes about 50 milliseconds for a user to make an informed decision about whether they like your website or not. Talk about not judging a book by its cover. These feelings that users have about your website will influence their perception of your credibility (75% of consumers admit to making judgments on a company’s credibility based on their website performance). Anything can influence the user experience such as the side blocks, text describing your service, the videos or images displayed, fonts and layout.
According to Statista, 54.8% of global web traffic was done on mobile devices. Furthermore, the smartphone conversion rate is up by 64% compared to a desktop conversion rate. Therefore, it's crucial for your website to be mobile-friendly. If we take it a step further, 85% of adults believe that a website viewed on a mobile device needs to be good or better than the desktop version. An example of a bad user experience on a mobile device is when they must pinch the screen to read the text. With today’s technology, your website content should automatically adjust to screen size. When websites are not mobile-friendly, they fail in proving an optimal user experience.
Display on different screens
8 in 10 customers would stop engaging with content that doesn’t display well on their devices.
If you currently have a website, make sure that you test it on different screens (laptop, mobile and tablet) to ensure that the website functions optimally on all screens. Users will rather spend the time looking for a website that has a responsive design. There must be a seamless experience across all devices.
Design and navigation
38% of people will stop engaging with our website if the design or navigation is difficult or unattractive. So, the good news is that the user will make it past the 0.05-second mark, but the bad news is that there are other factors that can still turn that user away from your site. An example of such designs and navigations is when there is a dropdown menu in a spider effect where each heading has multiple tabs and subheadings. This can be overwhelming for users and make it difficult to navigate the site.
We suggest refining your content and removing what is repetitive. Attach brochures to your site if your user is the reader type and if they would like to find out more.
We will continue the rest of this topic next week.