Website Statistics 2021: Part 2
  • Oct 18, 2021
  • EOE Digital

We are back and we are continuing with the 2021 statistics from Sweor regarding websites.

User experience and design

77% of agencies believe that a bad website user experience is a weakness.  These statistics just proves one thing: user experience and design are not separate concepts; they are actually very much connected.

Images

39% of people will stop engaging with the website if images won't load or take too long to load. Images that take too long to load also influence Search Engine Optimisation. Keep in mind that pictures speak a thousand words. They also add some life to your site so that the design is more intriguing.  This problem is easily adjustable by reducing the size or the quality (slightly). By rectifying this problem, you also rectify the next problem.


47% of users expect a 2 second load time. That is quite speedy and personally, there are very few websites that I have encountered that can do that. Fortunately, the culprit is the images that are a large file size. As mentioned above, this can be easily rectified. It can be tempting to plaster your website with images, especially if you’re a visual person. Rather place a few images that will pack a punch and embody what you’re trying to say. Still not convinced? In the states, slow loading websites cost retailers 2.6 million each year!
Furthermore, it is estimated that users spend an average of 5.94 seconds looking at the websites' main images.

Area of impression

It takes 2.6 seconds for a user’s eye to land on the area that has the most influence on their first impression. Furthermore, users spend 5.59 seconds reading content on the website. What does this mean for you?
  • Make sure that you place the most important information first.
  • Make sure that you are using the F shape method when writing your content.
Users will not read the entire content on your page. People usually read in a scanning mode and the F shape method assists with that. It is not necessary to bombard your visitors with content that they do not require right away. That is why the tabs at the top exist, to separate and title additional information that they might need.

Call to Action

70% of small businesses lack a call to action on their pages.
When it comes to call to action, the more the merrier. Call to action gives the users an indication of what to do next if they express interest. Not having a call to action is like arriving at the doctor’s office and the receptionist not saying a word or indicate when the doctor will see you. Call to action tells the users what you have to offer while making it as easy as possible to purchase a product or request a service. There must be a different call to action for different desires. For example, if the user is not ready to hire your services but is interested in your content, indicate where they can subscribe to receive notifications. Remember that CTAs’ are unique to each organisation.

Design related

First impressions are 94% design related. The biggest design issues in 2021 were:
  • Boring design
  • Bad use of colour
  • Excessive popup ads
  • Inadequate introductory content
  • Small print
  • Too much text
  • Corporate look and feel
  • Ineffective search features
Rather opt for a modern design that will create a positive first impression.
 

The perception that a user has of your business resonates with the perception that they have of your website. The fact of the matter is that a bad website can tarnish a company’s credibility, but a good website can help extend a company's sphere of influence and generate leads. If you would like advice on your marketing needs, click below.