What are the benefits of digital marketing?

Digital marketing helps your advisory business to:

  • remain relevant into a digital future;
  • improve client communication;
  • reach previously untapped target markets; and
  • leverage cheaper and more measurable channels.

Why is my website so important?

It’s the first place potential clients will go for more information about your business. Plus, it builds credibility while you’re doing other things. Think of it as an online first impression and an opportunity to attract more clients.

Why should I use social media?

Most of your clients use at least one social media platform. Engaging them on these platforms builds trust and loyalty, and reduces the risk that they move over to the competition. It’s also a cheap, fast, and effective way to communicate with existing and potential clients.

Do I really need to worry about my brand?

Yes. Today’s consumer, is concerned about the reputation of the people and companies they do business with. Being proactive about the message you send to your clients will reduce the risk of losing them and will help you to attract new ones.

What is SEO?

SEO stands for search engine optimisation. It is the practice of optimising your website so that when people search online for services related to those you offer, the search results place your business higher up on the list.

How can Microsoft (MS) Forms help my business?

MS Forms gives you the survey tools necessary to gather feedback from your clients. You can use that information to improve your business, creating loyal customers in the process.

Will all my clients benefit from me going digital?

Yes. Even Boomers have some form of presence online, email being the most common. And you can be sure that, as time passes, more and more of your clients will embrace doing business digitally.

Do I need any experience in digital to go digital?

No. East of Eden Digital caters for anyone wanting to use digital marketing to enhance their business, irrespective of existing technological know-how.